BUILDING SYSTEMS. TESTING IDEAS. CREATING WHAT’S NEXT.
I’m Keith Sundstrom.
I’m an entrepreneur, marketer, builder of digital businesses, and a lifelong student of what makes people, companies and systems perform better.
This site is where I document what I’m building, what I’m learning, what’s working—and occasionally what didn’t work at all.
My work today sits at the intersection of artificial intelligence, digital marketing, commercial construction and entrepreneurship.
But the common thread isn’t an industry.
I LIKE BUILDING MACHINES
Not literal machines.
Marketing systems that consistently create opportunities.
Websites that become digital assets instead of online brochures.
AI systems that handle work humans previously had to perform manually.
Specialized platforms that connect customers with the right contractors.
The question I keep coming back to is simple:
Can this be turned into a system?
If it can, the next question is:
Can AI make that system faster, smarter or more scalable?
That thinking has led me into some interesting experiments.
I’m building specialized platforms for commercial construction and property services, including commercial glass, water damage restoration and tenant improvement.
I’m experimenting with AI-powered marketing, automated communication, outbound prospecting, search visibility and increasingly autonomous business systems.
AI CHANGED THE SIZE OF THE PLAYING FIELD
I’ve worked around technology and marketing for years, but artificial intelligence changed something fundamental.
The opportunity isn’t simply to use AI to do the same work faster.
THE CONTRACTOR ECONOMY
A large part of my work focuses on contractors and commercial construction.
These are industries filled with highly capable operators who know how to build, repair and solve difficult physical problems—but often operate with fragmented marketing and technology.
I see an enormous opportunity to connect the physical economy with the emerging AI economy.
Not by replacing the people who know how to do the work.
And eventually, entirely new ways for contractors, property owners, facility managers and technology to interact.
BUILD. MEASURE. IMPROVE. REPEAT.
I don’t believe you figure everything out before you start.
I’ve become increasingly interested in the systems behind personal performance as well: attention, habits, creativity, discipline, physical movement, self-awareness and the strange relationship developing between human thought and artificial intelligence.
That exploration is becoming what I call the Neuro-Creative System.
The premise is simple:
THIS SITE IS THE LAB
KeithSundstrom.com isn’t meant to be a polished monument to everything I’ve already done.
I’ll use this site to document businesses I’m building, AI experiments I’m running, marketing systems I’m testing, lessons from entrepreneurship, ideas about the future of construction and technology, and the development of the Neuro-Creative System.
How I Built a National Commercial Glass Search Platform
Building a Commercial Water Damage Search Engine From Scratch
What 10,000 Contractor Cold Calls Taught Me About Contractor Marketing
I Tested AI Calling Against Human Contractor Prospecting. Here’s What Happened
How identifying bad habits led me to the BEST habits
What traveling across America taught me about USA. Food, building, and Trucks
Because I’m less interested in pretending to have everything figured out than I am in continuing to figure things out.
WHAT I’M BUILDING
AI + Marketing
Using artificial intelligence to rethink how businesses find customers, communicate, research markets and operate.
Building specialized digital properties connecting commercial customers with qualified contractors.
Search + Digital Assets
Experimenting with how focused websites, useful information and topical authority can create durable customer acquisition.
Exploring AI systems capable of performing increasingly complex business functions.
The Neuro-Creative System
Developing a framework for combining AI, self-awareness, habits, creativity and disciplined execution.
THE NEXT DECADE IS GOING TO BE INTERESTING.
- AI is changing software.
- Robotics will change physical work.
- Search is changing.
- Marketing is changing.
- The way businesses are built is changing.
And the relationship between humans and computers is becoming something completely different from what it was even a few years ago.
I don’t know exactly where all of it leads.
I’m going to build, experiment, measure and document what I discover along the way.
Building systems. Testing ideas. Creating what’s next.
© 2026 Keith Sundstrom. All rights reserved.